Monday 17 November 2014

Romance Target Audience-Will Smith



Romance films are usually aimed at 13-18 year olds. They are more suited to teenage viewers who can fantasise about falling in love with the rest of their lives ahead of them. The main characters in romance films are a female and male, this is usually the case as romance films story is usually based on the male or female going through obstacles and challenges on their way to finding love and peace with one another. It is not only teenagers who go to see romance films, there is a fairly large 20-30 year old audience who are sometimes single and are going on a date with someone.

In adult romance films with sexual and passionate love scenes the film rating does restrict the typical target audience of teenagers from seeing the film. There is four main sub-genres in romance films, romantic dramas, chick flick, romantic comedies and romantic thrillers. The most popular of these are either chick flick (e.g. Romeo + Juliet) or romantic dramas (e.g. A Walk to Remember).

Most romances are aimed at the female audiences, with 'chick flick' being a sub-genres specifically named after it's target audience of females.

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