Target Audience Profile for Our Film-Will Smith

The target audience for horror films is mostly aimed at males between the ages of 15-25. Horror films attract to mostly teenagers who are looking to experience new feelings and experiment with emotions. Younger audiences aren't put off by unnatural images or gory scenes with blood unlike adults who most probably saw and experienced films like these when they were teenagers. It is proven that females do enjoy horror films as well, so we will cast both female and male characters who will be teenagers so the predominantly teenage audience can relate to them. Also we will use the recognisable setting of the woods as teenagers typically socialise in this area, so they will be scared of the dramatic events that take place here.

As shown in this horror film over half the viewers are 15-24 year olds and it is nearly an even split of gender viewers.